Table of Contents

• Intro­duc­tion
• respon­si­ble person
• Over­view of processing
• Rele­vant legal bases
• secu­ri­ty measures
• data pro­ces­sing in third countries
• use of cookies
• online mar­ke­ting
• Pre­sen­ces in social net­works ( https://smart-moms.de/datenschutz/social https://smart-moms.de/datenschutz/media)
• https://smart-moms.de/datenschutz/Plugins https://smart-moms.de/datenschutz/and embed­ded func­tions and content
• dele­ti­on of data
• Chan­ge and update of the pri­va­cy policy
• rights of the affec­ted persons
• defi­ni­ti­ons of terms

Respon­si­ble Person

Sil­ke Pawils

E- mail address: info@smart-moms.de

Pho­ne: +49 40 74105 3995

Imprint: 
https://smart-moms.de/impressum/

Over­view of Processing

The fol­lowing over­view sum­ma­ri­ses the types of data pro­ces­sed and the pur­po­ses of their pro­ces­sing and refers to the per­sons concerned.

Types of Data Processed

• Inven­to­ry data (e.g. names, addresses).
• Con­tent data (e.g. ent­ries in online forms).
• Con­ta­ct details (e.g. email, tele­pho­ne numbers).
• Meta/communication data (e.g. device infor­ma­ti­on, IP addresses).
• Usa­ge data (e.g. web­sites visi­ted, inte­rest in con­tent, access times).

Cate­go­ries of affec­ted persons

• inte­res­ted parties.
• Users (e.g. web­site visi­tors, users of online services).

Pur­po­ses of Processing

• Pro­vi­si­on of our online offe­ring and user-friendliness.
• Con­ver­si­on mea­su­re­ment (mea­su­re­ment of the effec­ti­ve­ness of mar­ke­ting measures).
• Inte­rest-based and beha­vio­ral marketing.
• con­ta­ct requests and communication.
• Pro­filing (crea­ti­on of user profiles).
• remar­ke­ting.
• Reach mea­su­re­ment (e.g. access sta­tis­tics, reco­gni­ti­on of retur­ning visitors).
• Tracking (e.g. inte­rest-/be­ha­vio­ral pro­filing, use of cookies).
• Pro­vi­si­on of con­trac­tu­al ser­vices and cus­to­mer service.

Rele­vant Legal Bases

Below we share the legal basis of the Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) on the basis of which we pro­cess per­so­nal data. Plea­se note that in addi­ti­on to the pro­vi­si­ons of the GDPR, the natio­nal data pro­tec­tion regu­la­ti­ons in your or our coun­try of resi­dence and domic­i­le may app­ly. If more spe­ci­fic legal bases are rele­vant in indi­vi­du­al cases, we will inform you of the­se in the data pro­tec­tion declaration.

• Con­sent (Arti­cle 6, Para­graph 1, Sen­tence 1 , Let­ter a. of GDPR) — The data sub­ject has given con­sent to the pro­ces­sing of per­so­nal data con­cer­ning him or her for a spe­ci­fic pur­po­se or for several spe­ci­fic purposes.
• Legi­ti­ma­te inte­rests (Art. 6 para. 1 sen­tence 1 lit. f. GDPR) — Pro­ces­sing is necessa­ry to pro­tect the legi­ti­ma­te inte­rests of the con­trol­ler or of a third par­ty, except whe­re such inte­rests are over­rid­den by the inte­rests or fun­da­men­tal rights and free­doms of the data sub­ject which requi­re pro­tec­tion of per­so­nal data.

Natio­nal data pro­tec­tion regu­la­ti­ons in Ger­ma­ny: In addi­ti­on to the data pro­tec­tion regu­la­ti­ons of the Gene­ral Data Pro­tec­tion Regu­la­ti­on, natio­nal regu­la­ti­ons on data pro­tec­tion app­ly in Ger­ma­ny. This inclu­des in par­ti­cu­lar the law to pro­tect against misu­se of per­so­nal data in data pro­ces­sing (Federal Data Pro­tec­tion Act — BDSG). The BDSG con­tains spe­cial regu­la­ti­ons on the right to infor­ma­ti­on, the right to era­su­re, the right to object, the pro­ces­sing of spe­cial cate­go­ries of per­so­nal data, pro­ces­sing for other pur­po­ses and trans­mis­si­on as well as auto­ma­ted decisi­on-making in indi­vi­du­al cases, inclu­ding pro­filing . Fur­ther­mo­re, it regu­la­tes data pro­ces­sing for the pur­po­ses of the employ­ment rela­ti­ons­hip (Sec­tion 26 BDSG), in par­ti­cu­lar with regard to the estab­lish­ment, imple­men­ta­ti­on or ter­mi­na­ti­on of employ­ment rela­ti­ons­hips and the con­sent of employees. Fur­ther­mo­re, sta­te data pro­tec­tion laws of the indi­vi­du­al federal sta­tes may apply.

Secu­ri­ty Measures

We take appro­pria­te tech­ni­cal and orga­niz­a­tio­nal mea­su­res in accordance with the legal requi­re­ments, taking into account the sta­te of the tech­no­lo­gy, the imple­men­ta­ti­on cos­ts and the natu­re, scope, cir­cum­s­tan­ces and pur­po­ses of the pro­ces­sing as well as the dif­fe­rent pro­ba­bi­li­ties of occur­rence and the extent of the thre­at to the rights and free­doms of natu­ral per­sons, to ensu­re a level of pro­tec­tion appro­pria­te to the risk.

The mea­su­res inclu­de in par­ti­cu­lar ensu­ring the con­fi­den­tia­li­ty, inte­gri­ty and avai­la­bi­li­ty of data by con­trol­ling phy­si­cal and elec­tro­nic access to the data as well as access, input, trans­fer, secu­ring avai­la­bi­li­ty and sepa­ra­ti­on. Fur­ther­mo­re, we have set up pro­ce­du­res that ensu­re the exer­cise of data sub­ject rights, the dele­ti­on of data and reac­tions to thre­ats to data. Fur­ther­mo­re, we take the pro­tec­tion of per­so­nal data into account when deve­lo­ping or selec­ting hard­ware, soft­ware and pro­ces­ses in accordance with the princip­le of data pro­tec­tion, through tech­no­lo­gy design and through data pro­tec­tion-friend­ly default settings.

Shor­tening the IP address: If it is pos­si­ble for us or if saving the IP address is not necessa­ry, we will shor­ten your IP address or have it shor­ten­ed. In the case of shor­tening the IP address, also known as “IP mas­king ”, the last octet, i.e. the last two num­bers of an IP address, are dele­ted (in this con­text, the IP address is an iden­ti­fier assi­gned indi­vi­du­al­ly to an Inter­net con­nec­tion by the online access pro­vi­der). The shor­tening of the IP address is inten­ded to pre­vent or signi­fi­cant­ly com­pli­ca­te the iden­ti­fi­ca­ti­on of a per­son based on their IP address.

Data Pro­ces­sing in Third Countries

If we pro­cess data in a third coun­try (i.e. out­side the Euro­pean Uni­on (EU), the Euro­pean Eco­no­mic Area (EEA)) or if the pro­ces­sing takes place in the con­text of the use of third-par­ty ser­vices or the dis­clo­sure or trans­mis­si­on of data to other per­sons, bodies or com­pa­nies, this will only be done in accordance with the legal requirements.

Sub­ject to express con­sent or con­trac­tual­ly or legal­ly requi­red trans­mis­si­on, we only pro­cess or have the data pro­ces­sed in third coun­tries with a reco­gni­zed level of data pro­tec­tion, con­trac­tu­al obli­ga­ti­on through so-cal­led stan­dard pro­tec­tion clau­ses of the EU Com­mis­si­on, in the pre­sence of cer­ti­fi­ca­ti­ons or bin­ding inter­nal data pro­tec­tion regu­la­ti­ons (Art. 44 to 49 GDPR, infor­ma­ti­on page of the EU Com­mis­si­on: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of Cookies

Coo­kies are text files that con­tain data from visi­ted web­sites or domains and are stored by a brow­ser on the user’s com­pu­ter. A coo­kie is pri­ma­ri­ly used to store infor­ma­ti­on about a user during or after their visit to an online ser­vice. The infor­ma­ti­on stored can inclu­de, for examp­le, the lan­guage set­tings on a web­site, the log­in sta­tus, a shop­ping cart or the loca­ti­on at which a video was wat­ched. The term coo­kies also inclu­des other tech­no­lo­gies that per­form the same func­tions as coo­kies (e.g. when user infor­ma­ti­on is stored using pseud­ony­mous online iden­ti­fiers, also known as “user IDs”).

The fol­lowing coo­kie types and func­tions are distinguished:

Tem­pora­ry coo­kies (also: ses­si­on coo­kies): Tem­pora­ry coo­kies are dele­ted at the latest after a user has left an online offe­ring and clo­sed his browser.

Per­ma­nent coo­kies: Per­ma­nent coo­kies remain stored even after the brow­ser is clo­sed. For examp­le, the log­in sta­tus can be saved or pre­fer­red con­tent can be dis­play­ed direct­ly when the user visits a web­site again. Like­wi­se, the inte­rests of users, which are used for reach mea­su­re­ment or mar­ke­ting pur­po­ses, can be stored in such a cookie.

First-par­ty coo­kies: First-par­ty coo­kies are set by us ourselves.

Third-par­ty coo­kies: Third-par­ty coo­kies are main­ly used by adver­ti­sers (so-cal­led third par­ties) to pro­cess user information.

Necessa­ry (also: essen­ti­al or abso­lute­ly necessa­ry) coo­kies: Coo­kies may be abso­lute­ly necessa­ry for the ope­ra­ti­on of a web­site (e.g. to store log­ins or other user input or for secu­ri­ty reasons).

Sta­tis­tics, mar­ke­ting and per­so­na­liz­a­ti­on coo­kies: Coo­kies are also gene­ral­ly used to mea­su­re reach and when the inte­rests of a user or their beha­vi­or (e.g. viewing cer­tain con­tent, using func­tions, etc.) on indi­vi­du­al web­sites are saved in a user pro­fi­le. Such pro­files are used to show users con­tent that cor­re­sponds to their poten­ti­al inte­rests, for examp­le. This pro­cess is also known as “tracking,” i.e. tracking the poten­ti­al inte­rests of users. If we use coo­kies or “tracking” tech­no­lo­gies, we will inform you sepa­r­ate­ly in our pri­va­cy poli­cy or when obtai­ning consent.

Notes on legal basis: The legal basis on which we pro­cess your per­so­nal data using coo­kies depends on whe­ther we ask you for con­sent. If this is the case and you con­sent to the use of coo­kies, the legal basis for pro­ces­sing your data is your decla­red con­sent. Other­wi­se, the data pro­ces­sed using coo­kies will be pro­ces­sed on the basis of our legi­ti­ma­te inte­rests (e.g. in the com­mer­cial ope­ra­ti­on of our online ser­viceand its impro­ve­ment) or when the use of coo­kies is necessa­ry to ful­fil our con­trac­tu­al obligations.

Sto­rage peri­od: Unless we pro­vi­de you with expli­cit infor­ma­ti­on about the sto­rage peri­od of per­ma­nent coo­kies (e.g. as part of a so-cal­led coo­kie opt-in), plea­se assu­me that the sto­rage peri­od can be up to two years.

Gene­ral infor­ma­ti­on on revo­ca­ti­on and objec­tion (opt-out): Depen­ding on whe­ther the pro­ces­sing is based on con­sent or legal per­mis­si­on, you have the opti­on at any time to revo­ke your con­sent or to object to the pro­ces­sing of your data using coo­kie tech­no­lo­gies (collec­tively refer­red to as ” opt ‑out”). You can initi­al­ly decla­re your objec­tion using the set­tings in your brow­ser, e.g. by deac­ti­vat­ing the use of coo­kies (alt­hough this may also limit the func­tio­n­a­li­ty of our online offer). An objec­tion to the use of coo­kies for online mar­ke­ting pur­po­ses can also be made using a varie­ty of ser­vices, espe­cial­ly in the case of tracking, via the web­sites https://optout.aboutads.info and

https://www.youronlinechoices.com/ You can also recei­ve fur­ther infor­ma­ti­on about your objec­tion in the infor­ma­ti­on on the ser­vice pro­vi­ders and coo­kies used.

Pro­ces­sing of coo­kie data based on con­sent: Befo­re we pro­cess data in the con­text of the use of coo­kies or have it pro­ces­sed, we ask users for con­sent that can be revo­ked at any time. Until con­sent has been given, coo­kies will only be used that are necessa­ry for the ope­ra­ti­on of the website.

Coo­kie settings/ opt-out option:

Coo­kie Settings

• Types of data pro­ces­sed: Usa­ge data (e.g. web­sites visi­ted, inte­rest in con­tent, access times), meta/communication data (e.g. device infor­ma­ti­on, IP addresses).
• Affec­ted per­sons: Users (e.g. web­site visi­tors, users of online services).
• Legal basis: Con­sent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legi­ti­ma­te Inte­rests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Online Mar­ke­ting

We pro­cess per­so­nal data for the pur­po­ses of online mar­ke­ting, which may inclu­de in par­ti­cu­lar the mar­ke­ting of adver­ti­sing space or the pre­sen­ta­ti­on of adver­ti­sing and other con­tent (collec­tively refer­red to as “con­tent”) based on the poten­ti­al inte­rests of users and the mea­su­re­ment of their effectiveness.

For the­se pur­po­ses, so-cal­led user pro­files are crea­ted and stored in a file (so-cal­led “coo­kie”) or simi­lar pro­ce­du­res are used by means of which the infor­ma­ti­on about the user rele­vant to the pre­sen­ta­ti­on of the afo­re­men­tio­ned con­tent is stored. This infor­ma­ti­on may inclu­de, for examp­le, con­tent view­ed, web­sites visi­ted, online net­works used, but also com­mu­ni­ca­ti­on part­ners and tech­ni­cal infor­ma­ti­on such as the brow­ser used, the com­pu­ter sys­tem used and infor­ma­ti­on on usa­ge times. If users have con­sen­ted to the collec­tion of their loca­ti­on data, this can also be processed.

The IP addres­ses of the users are also stored. Howe­ver, we use avail­ab­le IP mas­king pro­ce­du­res (i.e. pseud­ony­miz­a­ti­on by shor­tening the IP address) to pro­tect users. In gene­ral, no clear user data (such as email addres­ses or names) is stored as part of the online mar­ke­ting pro­cess, but rather pseud­onyms. This means that neit­her we nor the pro­vi­ders of the online mar­ke­ting pro­cess know the actu­al iden­ti­ty of the users, only the infor­ma­ti­on stored in their profiles.

The infor­ma­ti­on in the pro­files is usual­ly stored in coo­kies or using simi­lar pro­ces­ses. The­se coo­kies can gene­ral­ly also be read later on other web­sites that use the same online mar­ke­ting pro­cess and ana­ly­zed for the pur­po­ses of dis­play­ing con­tent, as well as sup­ple­men­ted with fur­ther data and stored on the ser­ver of the online mar­ke­ting pro­cess provider.

In excep­tio­nal cases, clear data can be assi­gned to pro­files. This is the case if, for examp­le, the users are mem­bers of a social net­work who­se online mar­ke­ting pro­ces­ses we use and the net­work links the users’ pro­files with the afo­re­men­tio­ned infor­ma­ti­on. Plea­se note that users can make addi­tio­nal agree­ments with the pro­vi­ders, e.g. by giving their con­sent during registration.

In princip­le, we only recei­ve access to sum­ma­ri­zed infor­ma­ti­on about the suc­cess of our adver­ti­se­ments. Howe­ver, as part of so-cal­led con­ver­si­on mea­su­re­ments, we can check which of our online mar­ke­ting pro­ces­ses have led to a so-cal­led con­ver­si­on, ie, for examp­le, to the con­clu­si­on of a con­tract with us. The con­ver­si­on mea­su­re­ment is used sole­ly to ana­ly­ze the suc­cess of our mar­ke­ting measures.

Unless other­wi­se sta­ted, plea­se assu­me that coo­kies used will be stored for a peri­od of two years.

Notes on legal basis: If we ask users for their con­sent to use third-par­ty pro­vi­ders, the legal basis for pro­ces­sing data is con­sent. Other­wi­se, user data is pro­ces­sed on the basis of our legi­ti­ma­te inte­rests (i.e. inte­rest in effi­ci­ent, eco­no­mi­c­al and reci­pi­ent-friend­ly ser­vices). In this con­text, we would also like to draw your atten­ti­on to the infor­ma­ti­on on the use of coo­kies in this data pro­tec­tion declaration.

• Types of data pro­ces­sed: Usa­ge data (e.g. web­sites visi­ted, inte­rest in con­tent, access times), meta/communication data (e.g. device infor­ma­ti­on, IP addresses).
• Affec­ted per­sons: Users (e.g. web­site visi­tors, users of online ser­vices), inte­res­ted parties.
• Pur­po­ses of pro­ces­sing: Tracking (e.g. inte­res­t/­be­ha­vi­or-rela­ted pro­filing , use of coo­kies), remar­ke­ting , con­ver­si­on mea­su­re­ment (mea­su­re­ment of the effec­ti­ve­ness of mar­ke­ting mea­su­res), inte­rest-based and beha­vi­or-rela­ted mar­ke­ting, pro­filing (crea­ti­on of user pro­files), reach mea­su­re­ment (e.g. access sta­tis­tics, reco­gni­ti­on of retur­ning visitors).
• Safe­ty mea­su­res: IP mas­king (pseud­ony­miz­a­ti­on of the IP address).
• Legal basis: Con­sent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legi­ti­ma­te Inte­rests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
• Opt-out opti­on : We refer to the data pro­tec­tion infor­ma­ti­on of the respec­ti­ve pro­vi­ders and the objec­tion opti­ons spe­ci­fied for the pro­vi­ders (so-cal­led ” opt ‑out”). If no expli­cit opt ‑out opti­on has been spe­ci­fied, you have the opti­on of deac­ti­vat­ing coo­kies in your brow­ser set­tings. Howe­ver, this may restrict the func­tions of our online offe­ring. We the­re­fo­re also recom­mend the fol­lowing opt ‑out opti­ons, which are offe­red in sum­ma­ry for the respec­ti­ve regions:
• a) Euro­pe: https://www.youronlinechoices.eu .
• b) Cana­da: https://www.youradchoices.ca/choices .
• c) USA: https://www.aboutads.info/choices .
• d) Cross-regio­nal: https://optout.aboutads.info .

Ser­vices and ser­vice pro­vi­ders used:

• Goog­le Ana­ly­tics: Online mar­ke­ting and web ana­ly­sis; Ser­vice pro­vi­der: Goog­le Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land, parent com­pa­ny: Goog­le LLC, 1600 Amphi­theat­re Park­way , Moun­tain View, CA 94043, USA; Web­site: https://marketingplatform.google.com/intl/de/about/analytics/ ; Pri­va­cy Poli­cy: https://policies.google.com/privacy ; Opt ‑out opti­on: Opt ‑out plugin : https://tools.google.com/dlpage/gaoptout?hl=de , Set­tings for the dis­play of adver­ti­se­ments: https://adssettings.google.com/authenticated .

Pre­sen­ces in Social Net­works (social media)

We main­tain online pre­sen­ces wit­hin social net­works and pro­cess user data in this con­text in order to com­mu­ni­ca­te with the users acti­ve the­re or to offer infor­ma­ti­on about us.

We would like to point out that user data may be pro­ces­sed out­side the Euro­pean Uni­on. This may result in risks for users becau­se it could, for examp­le, make it more dif­fi­cult to enfor­ce user rights.

Fur­ther­mo­re, the data of users wit­hin social net­works is usual­ly pro­ces­sed for mar­ket rese­arch and adver­ti­sing pur­po­ses. For examp­le, user pro­files can be crea­ted based on the user’s usa­ge beha­vi­or and the resul­ting inte­rests. The user pro­files can in turn be used, for examp­le, to place adver­ti­se­ments wit­hin and out­side the net­works that pres­um­a­b­ly cor­re­spond to the user’s inte­rests. For the­se pur­po­ses, coo­kies are usual­ly stored on the user’s com­pu­ters in which the user’s usa­ge beha­vi­or and inte­rests are stored. Fur­ther­mo­re, data can also be stored in the user pro­files regard­less of the devices used by the user (espe­cial­ly if the users are mem­bers of the respec­ti­ve plat­forms and are log­ged in to them).

For a detail­ed descrip­ti­on of the respec­ti­ve pro­ces­sing methods and the opti­ons for objec­tion (opt ‑out), plea­se refer to the data pro­tec­tion decla­ra­ti­ons and infor­ma­ti­on pro­vi­ded by the ope­ra­tors of the respec­ti­ve networks.

In the case of requests for infor­ma­ti­on and the asser­ti­on of data sub­ject rights, we would also like to point out that the­se can be asser­ted most effec­tively with the pro­vi­ders. Only the pro­vi­ders have access to the user data and can take appro­pria­te mea­su­res and pro­vi­de infor­ma­ti­on direct­ly. If you still need help, you can con­ta­ct us.

Face­book : We are joint­ly respon­si­ble with Face­book Ire­land Ltd. for collec­ting (but not fur­ther pro­ces­sing) data from visi­tors to our Face­book page (so-cal­led “ fan page ”). This data inclu­des infor­ma­ti­on about the types of con­tent users view or inter­act with, or the actions they take (see “Things you and others do and pro­vi­de” in the Face­book Data Poli­cy: https://www.facebook.com/policy ), as well as infor­ma­ti­on about the devices used by users (e.g. IP addres­ses, ope­ra­ting sys­tem, brow­ser type, lan­guage set­tings, coo­kie data; see “Device Infor­ma­ti­on” in the Face­book Data Poli­cy State­ment: https://www.facebook.com/policy ). As exp­lai­ned in the Face­book Data Poli­cy under “How do we use this infor­ma­ti­on?”, Face­book also collects and uses infor­ma­ti­on to pro­vi­de ana­ly­tics ser­vices, cal­led “Page Insights “, to page ope­ra­tors so that they can gain insights into how peop­le inter­act with their pages and the con­tent asso­cia­ted with them. We have ent­e­red into a spe­cial agree­ment with Face­book (“Page Insights Infor­ma­ti­on”, https://www.facebook.com/legal/terms/page_controller_addendum ), which in par­ti­cu­lar regu­la­tes which secu­ri­ty mea­su­res Face­book must obser­ve and in which Face­book has agreed to ful­fill the rights of tho­se affec­ted (i.e. users can, for examp­le, send infor­ma­ti­on or dele­ti­on requests direct­ly to Face­book). The rights of users (in par­ti­cu­lar the right to infor­ma­ti­on, dele­ti­on, objec­tion and com­p­laint to the respon­si­ble super­vi­so­ry aut­ho­ri­ty) are not restric­ted by the agree­ments with Face­book. Fur­ther infor­ma­ti­on can be found in the “Infor­ma­ti­on on Page Insights” ( https://www.facebook.com/legal/terms/information_about_page_insights_data ).

• Types of data pro­ces­sed: Inven­to­ry data (e.g. names, addres­ses), con­ta­ct data (e.g. e- mail, tele­pho­ne num­bers), con­tent data (e.g. ent­ries in online forms), usa­ge data (e.g. web­sites visi­ted, inte­rest in con­tent, access times), meta/communication data (e.g. device infor­ma­ti­on, IP addresses).
• Affec­ted per­sons: Users (e.g. web­site visi­tors, users of online services).
• Pur­po­ses of pro­ces­sing: Con­ta­ct requests and com­mu­ni­ca­ti­on, tracking (e.g. inte­rest-/be­ha­vi­or-rela­ted pro­filing, use of coo­kies), remar­ke­ting, reach mea­su­re­ment (e.g. access sta­tis­tics, reco­gni­ti­on of retur­ning visitors).
• Legal basis: Legi­ti­ma­te inte­rests (Arti­cle 6 (1) sen­tence 1 lit. f. GDPR).

Ser­vices and ser­vice pro­vi­ders used :

• Insta­gram: Social net­work; ser­vice pro­vi­der: Insta­gram Inc., 1601 Wil­low Road, Men­lo Park, CA, 94025, USA, parent com­pa­ny: Face­book, 1 Hacker Way, Men­lo Park, CA 94025, USA; web­site: https://www.instagram.com ; Pri­va­cy Poli­cy: https://instagram.com/about/legal/privacy .
• Face­book: Social net­work; ser­vice pro­vi­der: Face­book Ire­land Ltd., 4 Grand Canal Squa­re, Grand Canal Har­bour, Dub­lin 2, Ire­land, parent com­pa­ny: Face­book, 1 Hacker Way, Men­lo Park, CA 94025, USA; web­site: https://www.facebook.com ; Pri­va­cy Poli­cy: https://www.facebook.com/about/privacy ; Opt ‑out opti­on: Adver­ti­sing set­tings: https://www.facebook.com/settings?tab=ads .

Plugins andEm­bed­ded Func­tions and Content

We incor­po­ra­te func­tio­n­al and con­tent ele­ments into our online offe­ring that are obtai­ned from the ser­vers of their respec­ti­ve pro­vi­ders (her­ein­af­ter refer­red to as “third-par­ty pro­vi­ders”). The­se may inclu­de, for examp­le, gra­phics, vide­os or social media but­tons as well as posts (her­ein­af­ter refer­red to uni­form­ly as “con­tent”).

The inte­gra­ti­on always requi­res that the third-par­ty pro­vi­ders of this con­tent pro­cess the IP address of the user, sin­ce without the IP address they would not be able to send the con­tent to their brow­ser. The IP address is the­re­fo­re requi­red to dis­play this con­tent or func­tions. We endea­vor to only use con­tent who­se respec­ti­ve pro­vi­ders only use the IP address to deli­ver the con­tent. Third-par­ty pro­vi­ders may also use so-cal­led pixel tags (invi­si­ble gra­phics, also known as “web beacons ”) for sta­tis­ti­cal or mar­ke­ting pur­po­ses. The “pixel tags” can be used to eva­lua­te infor­ma­ti­on such as visi­tor traf­fic on the pages of this web­site. The pseud­ony­mous infor­ma­ti­on may also be stored in coo­kies on the user’s device and may con­tain, among other things, tech­ni­cal infor­ma­ti­on about the brow­ser and ope­ra­ting sys­tem, refer­ring web­sites, time of visit and other infor­ma­ti­on about the use of our online offe­ring, as well as be lin­ked to such infor­ma­ti­on from other sources.

Notes on legal basis: If we ask users for their con­sent to use third-par­ty pro­vi­ders, the legal basis for pro­ces­sing data is con­sent. Other­wi­se, user data is pro­ces­sed on the basis of our legi­ti­ma­te inte­rests (i.e. inte­rest in effi­ci­ent, eco­no­mi­c­al and reci­pi­ent-friend­ly ser­vices). In this con­text, we would also like to draw your atten­ti­on to the infor­ma­ti­on on the use of coo­kies in this data pro­tec­tion declaration.

• Types of data pro­ces­sed: Usa­ge data (e.g. web­sites visi­ted, inte­rest in con­tent, access times), meta/communication data (e.g. device infor­ma­ti­on, IP addresses).
• Affec­ted per­sons: Users (e.g. web­site visi­tors, users of online services).
• Pur­po­ses of pro­ces­sing: Pro­vi­si­on of our online offe­ring and user-friend­li­ness, pro­vi­si­on of con­trac­tu­al ser­vices and cus­to­mer service.
• Legal basis: Legi­ti­ma­te inte­rests (Arti­cle 6 (1) sen­tence 1 lit. f. GDPR).

Ser­vices and ser­vice pro­vi­ders used:

• Goog­le Fonts: We inte­gra­te the fonts (“Goog­le Fonts”) of the pro­vi­der Goog­le, wher­eby the user data is used sole­ly for the pur­po­se of dis­play­ing the fonts in the user’s brow­ser. The inte­gra­ti­on is based on our legi­ti­ma­te inte­rests in a tech­ni­cal­ly secu­re, main­ten­an­ce-free and effi­ci­ent use of fonts, their uni­form dis­play and taking into account pos­si­ble licen­sing restric­tions for their inte­gra­ti­on. Ser­vice pro­vi­der: Goog­le Ire­land Limi­ted, Gor­don House, Bar­row Street, Dub­lin 4, Ire­land, parent com­pa­ny: Goog­le LLC, 1600 Amphi­theat­re Park­way, Moun­tain View, CA 94043, USA; web­site: https://fonts.google.com/ ; Pri­va­cy Poli­cy: https://policies.google.com/privacy .

Dele­ti­on of Data

The data we pro­cess will be dele­ted in accordance with legal requi­re­ments as soon as the cons­ents per­mit­ted for pro­ces­sing are revo­ked or other per­mis­si­ons no lon­ger app­ly (e.g. if the pur­po­se of pro­ces­sing this data no lon­ger app­lies or it is no lon­ger requi­red for the purpose).

If the data is not dele­ted becau­se it is requi­red for other legal­ly per­mis­si­ble pur­po­ses, its pro­ces­sing will be restric­ted to the­se pur­po­ses. This means that the data will be blo­cked and not pro­ces­sed for other pur­po­ses. This app­lies, for examp­le, to data that must be retai­ned for com­mer­cial or tax law rea­sons or who­se sto­rage is necessa­ry to assert, exer­cise or defend legal claims or to pro­tect the rights of ano­t­her natu­ral or legal person.

Fur­ther infor­ma­ti­on on the dele­ti­on of per­so­nal data can also be found in the indi­vi­du­al data pro­tec­tion noti­ces of this data pro­tec­tion declaration.

Chan­ge and Update of the Pri­va­cy Policy

We ask you to regu­lar­ly inform yourself about the con­tent of our data pro­tec­tion decla­ra­ti­on. We will adapt the data pro­tec­tion decla­ra­ti­on as soon as chan­ges to the data pro­ces­sing we car­ry out make this necessa­ry. We will inform you as soon as the chan­ges requi­re your coope­ra­ti­on (e.g. con­sent) or other indi­vi­du­al notification.

If we pro­vi­de addres­ses and con­ta­ct infor­ma­ti­on of com­pa­nies and orga­niz­a­ti­ons in this pri­va­cy poli­cy, plea­se note that the addres­ses may chan­ge over time and ask you to check the infor­ma­ti­on befo­re con­ta­c­ting us.

Rights of the Data Subjects

As a data sub­ject, you are enti­t­led to various rights under the GDPR, which ari­se in par­ti­cu­lar from Arti­cles 15 to 21 of the GDPR:

• to object at any time to the pro­ces­sing of per­so­nal data con­cer­ning you which is car­ri­ed out on the basis of Art. 6 (1) ( e ) or (f) GDPR, for rea­sons rela­ted to your par­ti­cu­lar situa­ti­on; this also app­lies to pro­filing based on the­se pro­vi­si­ons . If the per­so­nal data con­cer­ning you are pro­ces­sed in order to con­duct direct adver­ti­sing, you have the right to object at any time to the pro­ces­sing of per­so­nal data con­cer­ning you for the pur­po­ses of such adver­ti­sing; this also app­lies to pro­filing inso­far as it is rela­ted to such direct advertising.
• Right of revo­ca­ti­on for cons­ents: You have the right to revo­ke your con­sent at any time.
• Right to infor­ma­ti­on: You have the right to request con­fir­ma­ti­on as to whe­ther or not data con­cer­ning you is being pro­ces­sed and to obtain infor­ma­ti­on about this data as well as fur­ther infor­ma­ti­on and a copy of the data in accordance with legal requirements.
• Right to rec­ti­fi­ca­ti­on: In accordance with the sta­tu­to­ry pro­vi­si­ons, you have the right to request that the data con­cer­ning you be com­ple­ted or that inac­cu­ra­te data con­cer­ning you be corrected.
• Right to era­su­re and restric­tion of pro­ces­sing: In accordance with the sta­tu­to­ry pro­vi­si­ons, you have the right to request that data con­cer­ning you be dele­ted immedia­te­ly or, alter­na­tively, to request that the pro­ces­sing of the data be restric­ted in accordance with the sta­tu­to­ry provisions.
• Right to data por­ta­bi­li­ty: You have the right to recei­ve the data con­cer­ning you that you have made avail­ab­le to us in a struc­tu­red, com­mon and machi­ne-read­a­ble for­mat in accordance with the legal requi­re­ments or to request that it be trans­mit­ted to ano­t­her controller.
• Com­p­laint to the super­vi­so­ry aut­ho­ri­ty: You also have the right, in accordance with the sta­tu­to­ry pro­vi­si­ons, to lodge a com­p­laint with a super­vi­so­ry aut­ho­ri­ty, in par­ti­cu­lar in the Mem­ber Sta­te of your habi­tu­al resi­dence, place of work or place of the alle­ged infrin­ge­ment, if you con­si­der that the pro­ces­sing of per­so­nal data con­cer­ning you infrin­ges the GDPR.

Defi­ni­ti­ons of Terms

This sec­tion pro­vi­des you with an over­view of the terms used in this pri­va­cy poli­cy. Many of the terms are taken from the law and are defi­ned pri­ma­ri­ly in Art. 4 GDPR. The legal defi­ni­ti­ons are bin­ding. The fol­lowing explana­ti­ons, howe­ver, are pri­ma­ri­ly inten­ded to help you under­stand. The terms are sor­ted alphabetically.

• IP mas­king : “IP mas­king ” is a method in which the last octet, i.e. the last two num­bers of an IP address, is dele­ted so that the IP address can no lon­ger be used to uni­que­ly iden­ti­fy a per­son. IP mas­king is the­re­fo­re a means of pseud­ony­mi­zing pro­ces­sing pro­ce­du­res, espe­cial­ly in online marketing.
• Inte­rest-based and beha­vio­ral mar­ke­ting: Inte­rest- and/or beha­vi­or-based mar­ke­ting is when the poten­ti­al inte­rests of users in adver­ti­se­ments and other con­tent are pre­de­ter­mi­ned as pre­cise­ly as pos­si­ble. This is done using infor­ma­ti­on about their pre­vious beha­vi­or (e.g. visi­t­ing cer­tain web­sites and stay­ing on them, purcha­sing beha­vi­or or inter­ac­tion with other users), which is stored in a so-cal­led pro­fi­le. Coo­kies are usual­ly used for the­se purposes.
• Con­ver­si­on mea­su­re­ment: Con­ver­si­on mea­su­re­ment (also known as “visit action eva­lua­ti­on”) is a pro­cess that can be used to deter­mi­ne the effec­ti­ve­ness of mar­ke­ting mea­su­res. This usual­ly invol­ves sto­ring a coo­kie on the user’s device wit­hin the web­sites on which the mar­ke­ting mea­su­res take place and then retrie­ving it on the tar­get web­site. For examp­le, this allows us to see whe­ther the ads we have pla­ced on other web­sites were successful.
• Per­so­nal data: “Per­so­nal data” means any infor­ma­ti­on rela­ting to an iden­ti­fied or iden­ti­fia­ble natu­ral per­son (her­ein­af­ter refer­red to as “data sub­ject”); an iden­ti­fia­ble natu­ral per­son is one who can be iden­ti­fied, direct­ly or indi­rect­ly, in par­ti­cu­lar by refe­rence to an iden­ti­fier such as a name, an iden­ti­fi­ca­ti­on num­ber, loca­ti­on data, an online iden­ti­fier (e.g. a coo­kie) or to one or more fac­tors spe­ci­fic to the phy­si­cal, phy­sio­lo­gi­cal, gene­tic, men­tal, eco­no­mic, cul­tu­ral or social iden­ti­ty of that natu­ral person.
• Pro­filing : “Pro­filing ” refers to any form of auto­ma­ted pro­ces­sing of per­so­nal data con­sis­ting of the use of per­so­nal data to ana­ly­se, eva­lua­te or pre­dict cer­tain per­so­nal aspects rela­ting to a natu­ral per­son (depen­ding on the type of pro­filing , this may inclu­de infor­ma­ti­on con­cer­ning age, gen­der, loca­ti­on data and move­ment data, inter­ac­tion with web­sites and their con­tent, shop­ping beha­viour, social inter­ac­tions with other peop­le) (e.g. inte­rests in cer­tain con­tent or pro­ducts, click beha­viour on a web­site or loca­ti­on). Coo­kies and web beacons are often used for pro­filing purposes.
• reach mea­su­re­ment: Reach mea­su­re­ment (also known as web ana­ly­tics) is used to eva­lua­te the flow of visi­tors to an online offe­ring and can inclu­de the beha­vi­or or inte­rests of visi­tors in cer­tain infor­ma­ti­on, such as the con­tent of web­sites. With the help of reach ana­ly­sis, web­site owners can, for examp­le, reco­gni­ze at what time visi­tors visit their web­site and what con­tent they are inte­res­ted in. This enab­les them, for examp­le, to bet­ter adapt the con­tent of the web­site to the needs of their visi­tors. For the pur­po­ses of reach ana­ly­sis, pseud­ony­mous coo­kies and web beacons are often used to reco­gni­ze retur­ning visi­tors and thus obtain more pre­cise ana­ly­ses of the use of an online offering.
• Remar­ke­ting: We speak of “remar­ke­ting ” or “retar­ge­ting ” when, for examp­le, for adver­ti­sing pur­po­ses, it is noted which pro­ducts a user was inte­res­ted in on a web­site in order to remind the user of the­se pro­ducts on other web­sites, e.g. in advertisements.
• Tracking: “Tracking” is when the beha­vi­or of users can be tra­cked across mul­ti­ple online offe­rings. As a rule, beha­vi­or and inte­rest infor­ma­ti­on rela­ting to the online offe­rings used is stored in coo­kies or on ser­vers of the tracking tech­no­lo­gy pro­vi­ders (so-cal­led pro­filing). This infor­ma­ti­on can then be used, for examp­le, to show users adver­ti­se­ments that are likely to cor­re­spond to their interests.
• Respon­si­ble: The “con­trol­ler” is the natu­ral or legal per­son, public aut­ho­ri­ty, agen­cy or other body which alo­ne or joint­ly with others deci­des on the pur­po­ses and means of pro­ces­sing per­so­nal data.
• Pro­ces­sing: “Pro­ces­sing” is any ope­ra­ti­on or set of ope­ra­ti­ons which is per­for­med on per­so­nal data or on sets of per­so­nal data, whe­ther or not by auto­ma­ted means. The term is broad and covers prac­ti­cal­ly any hand­ling of data, be it collec­tion, eva­lua­ti­on, sto­rage, trans­mis­si­on or deletion.

Crea­ted with free Datenschutz-Generator.de by Dr. Tho­mas Schwenke